I am a communications strategist and change management professional with a foundation in journalism, research, and organizational storytelling. I translate complex transformation initiatives into clear narratives that drive understanding, adoption, and alignment, especially in cross-cultural environments.

At Averroa, I lead strategic communications and change enablement, shaping brand messaging, managing publication pipelines, and partnering with senior consultants and stakeholders across digital transformation programs in Europe and the Middle East. I combine structured communication planning with practical delivery, from thought leadership and editorial workflows to stakeholder engagement during change.

Previously, I supported risk and business intelligence work as a Due Diligence Researcher for MENA at Control Risks, strengthening my ability to synthesize ambiguity into decision ready insights. Across roles, I focus on clarity, empathy, and governance, because communication is not decoration, it is delivery infrastructure. My goal is simple: make complex ideas actionable and make change a shared story. Source: your LinkedIn screenshot.